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I'm Callum, and amongst a lot of people, I love pushing myself in the gym. I have always tried to find my own why; why should I go to the gym? Why should I push my last rep? Why should I go to work?
I believe, that finding your why allows you to become the better version of yourself and internally improve your limitations to live a happier life.
My dad has always been my icon as I see him as a superhuman. He has completed multiple ultra-marathons, CrossFit events, lifted heavy ass sh*t and even worked at the spire of the tallest building in the world but he has never given a hint of giving up, and when he feels like it he pushes harder. I'm grateful for my dad sharing the best practice of being a father and creating what I am today, and I want to build this brand so no one else misses out on that opportunity.
This brand will support people in the right direction with the right people, using the powerful phrase 'Lift Heavy Sh*t'.
Stay strong. Prepare for the Unknown.
Lift Heavy Sh*t is a strong community with a purpose within its people to push one self's limitations over the boundary. You may hear iconic bodybuilders past and present use this expression, either just before or after lifting some heavy sh*t. I believe it is a power statement, where you act now or don't. This brand gives you the drive to push that last rep or overload your max to increase your potential growth and maximise strength within yourself.
Act outside the true potential of yourself and find your why.
Lift Heavy Sh*t is also about the benefit of working with the correct load. It is scientifically stated that lifting heavy boosts longevity, reduces anxiety and depression, decreases risk of personal injury, improves blood pressure and cholesterol levels, significantly boosts heart health and triggers hormonal responses to release more testosterone and HGH (Human Growth Hormone).
If you feel like you could benefit off these changes, join our community to become your better self tomorrow.
The gym community has been ever-expanding since the pandemic in 2022 and is yet to increase by 25% in 2025. It is a welcoming place full of big friendly giants aiming to improve one another. Lift Heavy Sh*t is a community to gather gym goers or people who have the desire to go, to connect with the powerful message, Lift Heavy Sh*t, keeping you motivated throughout your journey.
Lift Heavy Sh*t gives you the opportunity to improve your weaknesses, whether this is to lift heavy sh*t (with good form), ideal nutritional requirements, support as a community, taking the correct supplements and wearing what has inspired you to become your best self.
See below for more of the community. If you lift heavy sh*t, or have the right mindset, send us your own message on the contact page to be a part of this community.
Along with the community, we sell gym wear and accessories to remind you to always be 100% and understand your own why. When it comes to it, everyone has their rest day whether this is ordering a pizza or taking a long nap on the couch, we give you the appropriate athleisure wear to keep you 100% even when resting.
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